A fund of firsts.
In over 50% of investments, we've been the first institutional investor to commit. We're industry agnostic, and focus on purpose-built teams and companies. And we're the first to make every founder we back a partner in the fund.
Kent Goldman
Founder
Kent founded Upside from a deep belief in early investing’s role in cultivating great leaders. The venture industry, he felt, can offer entrepreneurs a lot, but has become unnecessarily complicated for early investing to have the impact it should. Before Upside, he was a Partner at First Round Capital where he worked alongside leaders who have collectively created more than 200 companies. His expertise in early investing—particularly pre-seed and seed stage—has crafted his ability to discern exactly when and how to show up for Founders through their investment journey. To live up to this belief, Kent structured Upside to function like a community of like-minded Founders who share in the success and insights. This forward-thinking fund structure earned him a mention in the 2015 Midas Brink List.